Flywheel Stacking Calculator
Plug in your creator program and see 12 months of stacked GMV build across organic, amplified, and halo revenue. The same model I use with brands.
Plug in your creator program and see 12 months of stacked GMV build across organic, amplified, and halo revenue. The same model I use with brands.
This tool projects the revenue effect of stacking three layers on top of a creator program, the core idea behind Flywheel Stacking. It compounds monthly view growth into organic GMV, then adds the amplified layer you earn from whitelisting your winners, then the halo lift your other channels get from all that volume.
Every input should come from your own analytics. Where you do not have a number yet, start conservative and revisit monthly against the five numbers. Want the full spreadsheet version with a scenario tab? It is in the vault.
The model, the ranking playbook, the creator briefs, the whitelisting setup, and the five-number scoreboard. Plus the tools I run to feed it.
Yes, it is completely free and requires no signup. Move the sliders to model your own creator program and see projected 12-month GMV across organic, amplified, and halo revenue.
Monthly views compound at your growth rate. Organic GMV is views divided by views-per-sale times average order value. Amplified GMV adds a whitelisting lift on top of organic, and halo GMV adds a lift on the combined total to reflect cheaper paid and higher marketplace velocity.
No. The calculator is an educational planning tool that shows how the flywheel math compounds. Real results depend on your offer, creators, and execution. Use your own analytics for the inputs and treat the output as a directional model, not a forecast.